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Nora Veerman

Luxurizing Pre-loved Clothes: A Material and Emotional Future of Luxury
Pre-loved clothes have much to offer the consumer as a future form of luxury, not in the least because of their sustainability. However, despite their quality and exclusivity, not all pre-loved clothes are believed to offer consumers the luxury value vintage clothes do. Can pre-loved clothes become a luxury, and if so, how? This raises questions about how luxury fashion comes into being and about the stakes of human versus material agency in processes of the ‘luxurization’ of fashion.